http://ConcordKia.com 888-834-2140 Family sedans should not look this good. This would be the conventional wisdom, anyway. But the 2013 Kia Optima does not follow conventional wisdom. Its styling and interior design are not only sleek, sophisticated and timelessly handsome for a family sedan, but also impressive for any car, period. Driving an Optima down a crowded street draws double-takes from bystanders and then inevitable squinting as they attempt to identify the badge on its tail. A look of confusion usually follows as the answer turns out to be "Kia."