The unique touches that distinguish a Ashland Oregon bed and breakfast are clearly a primary reason for selecting this lodging option.

Words like "charm," ambience," "quaintness," and "atmosphere" were often used by respondents to describe this intangible appeal. The importance of the "getaway" aspect demonstrates that Ashland Oregon bed and breakfast have been well positioned to take advantage of shorter, more frequent weekend trips preferred by many two-income families.

The lure of B&B's as a more personal alternative to the standard hotel/motel experience was reconfirmed by the 10 percent who called this the single most important reason for staying at a B&B, the most frequent response to this open-ended question.
Customers were for the most part satisfied with their most recent B&B experience, with 80 percent giving the experience an excellent rating and another 17 percent calling it "good." Over 90 percent would both consider a return visit and recommend the B&B to friends and family.