URDU1 is a General Entertainment Channel broadcast from Dubai, UAE, for the Urdu speaking population across the globe. It is owned and operated by Alliance Media FZ-LLC. URDU1 is a top source of premium quality Urdu entertainment, successfully taking entertainment to new heights. URDU1's broadcast became available in Pakistan in June 2012 and it is the No.1 general entertainment channel in Pakistan. URDU1 , sirf entertainment.