In physics potential is expressed as U. Maximum Potential achieved is expressed as max U. Potential is that which lies within and has yet to materialize or manifest. Often Potential is used to describe energy. Every single thing in existence has potential, however, not all potential is manifested or materialized. <br /><br />Max U was started based on the fundamentals of free spirited rugged Individualism to help other like minded people achieve their maximum human potential. To achieve maximum human potential, 4 basic principles and their fundamentals must be adhered to. <br /><br />Mindset <br />Awareness <br />Skill Proficiency <br />Physical Fitness <br /><br />These principles are expressed through Health, Fitness and Life Skills Information. Today we are more privileged than any other society before us in regards to information flow and technology. However, comfort and complacency in our modern society has led to a worldwide epidemic of overweight and obesity. Obesity is the number 1 preventable cause of all chronic illnesses, including heart disease, chronic pain, and type - 2 diabetes.(CDC; WHO)<br /><br />We live in trying times where we are faced with decisions every day that impact our health and our lives. From getting sufficient rest each night, the food and nutrients that we feed our bodies and mind, and the important life skills required to survive and navigate the world, not only under the best circumstances but even in even the worst situations.<br /><br />Max U is about maximizing YOU.