Despite difficult times, Smiley has always believed in the power of a smile to help manifest a better future.<br /><br />As Smiley turns 50, we are encouraging everyone to find a reason – big or small – to smile. For us, smiling is a universally powerful way to cultivate more gratitude, compassion, and loving energy across the world.<br />Smiling is the ultimate expression of empathy and also spreads joy to those around us.<br /><br />Our well-researched Smile Index reveals that while people have been smiling 60% less, over 80% say smiling actually improves their sense of wellbeing. This is also because the act of smiling can actively increase serotonin levels, which make us feel better.<br /><br />Take the time to smile and stand as a force for good.