Prof. Diana Derval, MBA, inventor and guru of <br />wait marketing, has gained a 360° marketing <br />expertise from 15 years working with leading <br />brands, marketing agencies and media. <br /><br />Author of the book Wait Marketing, sold <br />worldwide and translated in many languages, <br /><br />Diana Derval has initiated the Wait Marketing <br />Research Centre - a must have tool in order to <br />communicate at the right moment at the right <br />place - which offers exclusive data on customers’ waiting behavior gathered in Europe, Africa, Asia and North America. <br /><br />Founder and President of the marketing <br />research firm DervalResearch, Diana Derval <br />helps companies define and implement winning <br />sales and marketing strategies. With her <br />marketing vision and technological background, <br /><br />Diana Derval accelerated the development of <br />innovative firms like TomTom, Michelin and HP. <br /><br />Diana Derval holds a Masters in marketing and an Executive MBA from ESSEC Business School and is Professor of Marketing at the University of Wales MBA/Robert Kennedy College. <br />She gives inspirational lectures and workshops for sales and marketing professionals from San Francisco to Dubai. <br /><br />SPEECH TITLES <br />• Customer Attraction <br />• Customer Insight <br />• New Product Development <br />• Marketing Innovation <br />• Media Effectiveness <br />• Marketing Best Practice <br />• Wait Marketing