<br /><br />Subliminal is the respected and influential Dance music imprint responsible for bringing cross-over dance hits and underground records to DJs around the world. After a short period on ice, the label has returned, stronger than ever and armed with a whole host of new tracks and artists. It is ready to enter the next chapter of its history through a strategic partnershi ...p with seminal New York House label Strictly Rhythm. <br />Subliminal was launched in 1997 by superstar DJ Erick Morillo. <br />In the twelve years that have since passed, Subliminal has cemented itself as one of the cornerstone House music labels in the world. It is one of those rare labels that has had a genre of Dance music named after its vibe, hence the creation of the ‘Subliminal Sound’. Morillo has certainly achieved his original objective of supplying successful, quality dance records without compromising his integrity. <br /><br />Subliminal would not exist if it were not for Morillo. It is famously led by this master of promotion who through his larger than life personality and his passion for Dance Music has propelled the label ever forward. <br /><br />Erick is truly unique. As a DJ, producer and chief A & R of his own label his philosophy is simple; he picks up the records that he knows will cause seismic reactions on his dance floors. “It’s all about signing records that I would play and that would have a big effect on the crowd anywhere in the world”. <br /><br />Erick now brings us the first compilation release of ‘09 on the label; ‘Subliminal Sessions Summer 09’. It is a true reflection of Erick Morillo in his element; peaktime club music, packed full of upfront dance tracks. It spans all the genres of House and maintains a hugely sexy vibe throughout. <br /><br />This is the sound that you will find at his various worldwide Subliminal events, including Pacha New York and his beloved Pacha Ibiza summer residency that runs every Wednesday at arguably the world’s most glamorous club. <br /><br />