Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States. The term made its debut in 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year".[1] According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". In 2006, Shop.org announced[2] that it launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals. In 2009, comScore[3] reported that consumers spent $887M online on Cyber Monday (excluding travel), the second highest spending day of 2009. Cyber Monday is also used as a marketing term in the United Kingdom, France, Portugal and Germany. In these countries, Cyber Monday sales last for eight days, typically from the last Monday in November to the first Monday in December