In Chapter 17 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares what his parents, married 40 years, have taught him about building successful relationships. Sinek reflects on his college days and the anticipation he had for school breaks and family visits. Sinek notes valuable relationships require years investment, nursing and cultivation. Ultimately, relationships will save your life, both knowing you have that support in trying times and actually having the unquestionable support in trying times. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.