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Stephaniealsop978 2015-09-12

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Online Reputation Management
 
If you possess a company in today's modern world, you know that it's no longer a concern of whether you have an online presence or not. It's now a matter of what that online presence is. You have to understand how individuals view your brand and whether that understanding matches the one you want established. It's not wise to just let things fall where they may when your online track record is included. Businesses cannot simply let other people determine exactly what their brand is, they should be the one on top of it controlling the story.
This is where online reputation management comes in.
 
Exactly what is online reputation management?
 
Online reputation management is the practice of organizing a brand's reputation online. It involves constant monitoring and making certain that the understanding of a company stays on the favorable side by increasing positive content and reducing the visibility of negative material.
 
Why is online reputation management essential?
 
Everybody is online nowadays. Your clients have social networks accounts, your competitors have a site, and your potential customers are scouring online forums for product evaluations. There is no getting away the power of the web and how it's ended up being the utmost source of business for a great deal of brands.
Studies have revealed that 75 % of possible clients check reviews initially before they purchase and four out of 5 of them select the competition after reading one bad review. That's eighty percent of new clients lost due to a perhaps mismanaged online credibility.
Take control of what your customers see online and don't let others-- your dissatisfied customers or competitors-- do it for you. Or it's eighty percent of your new customers out the door before they even reach it.
 
How do you set about managing your online cr

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