In an effort to stay ahead of its competition, Spotify has acquired Niland, a French AI start-up, to make its music recommendations a lot more accurate. "Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify's passion for surfacing the right content to the right user at the right time," Spotify said in a short statement on the news.
Spotify said the Niland will join its R&D team, which is based in New York, to help hone its personalization and recommendation features for users.