Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.

Insider 2024-06-26

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Bose CMO Jim Mollica says AI is transforming Bose by accelerating speed, enhancing consumer experiences, and achieving unparalleled scale. Mollica was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.
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