Jeep is widening the lane with an extended Super Bowl LX commercial built around a simple but confident message: “This year, we’re making Jeep Things everyone’s thing.” Branded under the familiar banner “A Jeep Thing,” the spot reframes the brand’s identity as something shared, accessible, and deeply personal — no matter where or how you drive.

The extended cut leans into Jeep’s legacy of freedom, capability, and individuality while opening the door to a broader audience. Rather than focusing on a single vehicle or extreme moment, the message positions Jeep as a mindset — one rooted in exploration, independence, and belonging. It’s a declaration that what once felt niche is now universal.
By Super Bowl LX, Jeep isn’t redefining what a Jeep Thing is — it’s inviting everyone into it.
Does Jeep’s Super Bowl LX message make you feel like part of the club?
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