Jeep widens the lane with this Super Bowl LX commercial built around a clear, confident message: “This year, we’re making Jeep Things everyone’s thing.” Framed under the familiar “A Jeep Thing” banner, the spot positions Jeep as a brand shaped by personal connection and everyday moments, showing how its vehicles fit into all kinds of lives, roads, and routines. It’s a steady, self-assured take that expands the idea of what a Jeep can be without losing its core identity.

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