Dunkin’ leans fully into self-aware humor with a Super Bowl LX ad tease titled “Golden Cringe,” featuring Ben Affleck pitching increasingly wild ideas for promoting the brand. The teaser plays out like a chaotic brainstorm, with Affleck clutching a VHS tape, tossing out throwback concepts, and even jumping into a “6–7 trend” moment, embracing awkwardness as part of the joke. It’s intentionally uncomfortable, intentionally dated — and clearly setting up Dunkin’ to laugh at itself before anyone else can.

What do you think Ben Affleck is really setting up with Dunkin’s “Golden Cringe” Super Bowl LX tease?
Be the critic on Fan Reviews!