Dunkin’ confirms its return to the Super Bowl LX ad lineup with a new teaser titled “No One Can See This,” led once again by longtime superfan Ben Affleck. Dropping during the Grammys, the teaser opens with Affleck ejecting a VHS tape labeled “Network Pilot ’95 v3” and nervously screening it for a focus group made up of ’90s TV icons Jennifer Aniston, Matt LeBlanc, and Jason Alexander. As Aniston immediately shuts the idea down and Affleck passionately defends his belief in “golden cringe,” Alexander dryly questions how this is the same man who directed Argo. When Affleck promises the footage will only air once, Aniston’s plea says it all: “No one, no one can see this.”

Is Ben Affleck’s “golden cringe” about to become Dunkin’s most talked-about Super Bowl LX moment yet?
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