LAY’S goes for the heart in its Super Bowl LX ad “Last Harvest,” telling an emotional story about a father farmer stepping into retirement and passing the farm to his daughter. The spot leans into legacy, family pride, and the weight of tradition, framing the handoff as both bittersweet and hopeful — a final season for him, and a new beginning for her.

Did LAY’S “Last Harvest” hit you right in the feels — or feel a little too sentimental for a Super Bowl LX ad?
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