Bosch returns to the Super Bowl stage with a memorable extended spot starring Guy Fieri. In the ad — built around the creative platform “The More You Bosch, The More You Feel Like A Bosch” — Fieri starts off as a dramatically toned-down version of himself known as “Just a Guy,” stripped of his signature spiked hair, goatee and flamboyant style. When Just a Guy picks up Bosch home appliances and power tools, he undergoes an over-the-top transformation back into the larger-than-life Guy Fieri fans know and love, underscoring how Bosch products can elevate everyday moments into Bosch-alicious ones.

Does Bosch’s Super Bowl LX spot make you laugh, cheer, or recognize Guy Fieri in a way you’ve never seen before?
Be the critic on Fan Reviews!