An advertising brief is the foundation of any sound media strategy. Whether you are an experienced or first-time advertiser, your advertising campaign will only ever be as effective as your original advertising brief.

Creating a professional standard advertising brief with adboss.com.au is easy. Let us show you how you can take control of your media planning and buying with confidence (across print advertising, online advertising, radio advertising and television advertising).

Importantly, the principles discussed in this video are critical to any business or advertiser looking to enhance their media planning and buying.