Invites or Word of Mouth? Viral Marketing Best Practices
L2 - NYU Stern
Scott Galloway, Sinan Aral, and Michael Lazerow discuss the state of social media influence and marketing in Module 1 of the L2 Social CRM Clinic.

Classroom Moment: How Brands are Built
SCOTT GALLOWAY
Founder, L2

Social Contagion
SINAN ARAL
Assistant Professor, NYU School of Business; Affiliated Faculty, MIT

The 7 Attributes of Customer Centric Firms
MICHAEL LAZEROW
Chief Marketing Officer, Salesforce Marketing Cloud